User Persona
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What it is
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a representative profile standing in for a cluster of similar real users, built from research rather than describing any single interviewed person directly
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Note
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a persona is synthesized from grouping/clustering findings across multiple users, not copied from one individual's interview
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Typical contents
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background/role, personality traits, network/relationships (who they report to, work with), behavior traits, goals, pain points, needs, interests
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