Customer Development

Updated 04 Oct 2026

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What it is
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  an iterative process for testing assumptions about customers, their problems, and a proposed business model
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Practice
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  identify a customer segment, investigate actual behavior and problems, test a solution, and revise assumptions using evidence.
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  separate expressions of interest from stronger evidence such as repeated use or willingness to pay.
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Related
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  Product-Market Fit
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  Unavailable reference

Linked references 2