Business Domain Data Sources & Applications
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What it is
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illustrates how the general principle of [external data integration](External Data Integration for Decision-Making (IS)) plays out concretely across different business domains — each domain has its own characteristic data sources and supporting applications
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Retail
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decision focus — stock management, consumer behavior trend analysis, dynamic pricing, supply chain smoothness
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data sources — social media (Instagram, X, TikTok) for sentiment/trend analysis; Google Trends for keyword search volume; national statistics agencies (e.g. BPS) for raw material/goods pricing
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apps — ERP (Odoo), POS (Moka, ESB), payment gateways and logistics (Midtrans/Xendit for payment, Lalamove/JNE API for delivery)
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Real Estate
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decision focus — strategic location selection, land/building valuation, tenant management, ROI prediction
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data sources — land parcel/tax value registries (e.g. Indonesia's bhumi.atrbpn.go.id) for legality/valuation; regional statistics agencies for population density/spatial planning; price comparison portals (OLX, Rumah123, 99.co) for market pricing
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apps — property management ERP (SAP Real Estate Management, Odoo Property Management) for lease agreements/maintenance/billing; CRM (Salesforce, HubSpot) for tracking leads; virtual tour/spatial mapping tools (Matterport) for remote property presentation to investors
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Treasury (cash/financial management)
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decision focus — maintaining liquidity, managing foreign-exchange risk, short-term investment placement, funding approval
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data sources — exchange rate data (central bank APIs, Yahoo Finance) for hedging decisions; benchmark interest rates for loan/deposit yield analysis; stock exchange data for monitoring capital market portfolios
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apps — Treasury Management Systems (Kyriba, FIS Integrity, SAP Treasury and Risk Management) for cash reconciliation/liquidity automation; financial data terminals (Bloomberg Terminal, Refinitiv Eikon) for real-time global data at the executive level; corporate banking APIs for direct bank-to-internal-system payment execution
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